Readers ask: When Would You Use Rational Buying Motive To Make A Buying Decision?

What is an example of rational buying motive?

Desire for safety or security is an important rational buying motive influencing many purchases. For instance, iron safes or safety lockers are bought by the people because they want to safeguard their cash, jewelries etc., against theft.

What are rational motives?

rational motive – a motive that can be defended by reasoning or logical argument.

What are the motives which influence purchase decision?

When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.e. perception, motivation, learning, beliefs and attitudes. Social factors include reference groups, family, and social status. These factors too affect the buying behaviour of the consumer.

What is the difference between rational and emotional buying motives?

What is the difference between emotional buying motives and rational buying motives? Emotional buying is reasons to purchase based on feelings, beliefs, and attitudes, whereas rational buying is guided by facts and logic.

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What are the 5 buyer motivations?

People have six motives for buying any product or service: 1) Desire for financial gain 2) Fear of financial loss 3) Comfort and convenience 4) Security and protection 5) Pride of ownership 6) Satisfaction of emotion The five buying decisions came in a sequential, building order.

What are the 3 types of buying motives?

Remember, then, to concentrate on these three key buying motives ( Money, Risk Reduction and Time ) so that you match the needs and desires of your prospects and don’t get dragged in to surface-level debates about costs and other incidentals that hide the real reasons why they may be buying from you.

What is a rational buying decision?

Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing and observing the product keenly in terms of price, quality and durability.

What is an emotional motive?

Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek pleasure and avoid pain. Love, affection, passion, and happiness are emotions that consumers like because they bring pleasure.

What are the kinds of buying motives?

If a person purchases a product without thinking much rationally (i.e. with less reasoning) then he or she is said to have persuaded by emotional product buying motives. There are around ten kinds of this type: prestige, imitation, affection, comfort, ambition, distinctiveness, pleasure, hunger and thirst, habit.

What are the 4 types of consumer behavior?

There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands. 4

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How do you influence customers to buy your product?

7 Tricks to Convince the Client to Buy

  1. Be natural and do not use scripts.
  2. Ask about the clients’ well-being.
  3. Use names while talking with a client.
  4. Prove that your products are better than those offered by competitors.
  5. Keep initiating further conversation.
  6. Specify the positive characteristics of the customer.
  7. Act on emotions.

What are the major factors that influence consumer buying Behaviour?

A consumer’s buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. Cultural factors include a consumer’s culture, subculture and social class. These factors are often inherent in our values and decision processes.

Do households make emotional or rational buying decisions?

Most studies of family decision making assume decisions are made in a rational manner by choosing among alternative courses of action with little regard for emotional factors. Future studies should extend this emphasis on emotion to include children who also play an important role in decision processes.

What is an example of an emotional purchase?

He doesn’t necessarily need to eat right now, but he went ahead and purchased anyway. That is an example of an emotional purchase. But big brands are not the only ones who can tap into a buyer’s subconscious motivation to convince them to purchase. You can do that, too.

How does culture influence buying decisions?

Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.

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